Wake. Up. New customer rising...
Make room, date night. The solos are coming. A few weeks ago, the Wall Street Journal reported that big brand marketers–from General Mills to Whirlpool–are discovering an expanding market of people who live on their own. From single-serving cake mixes to low-capacity washing machines to oversized rolls of toilet paper (actually that one is kind of baffling), new products are being designed specifically for the millions of adults who live on their own. And not surprisingly, “