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Who we are...

Could this be you?

When was the last time you were greeted at a restaurant with the question, “just one?”

Or were cautioned by friends against traveling alone?

How many times have you passed on a wine festival or a concert because your partner doesn’t like the music you like – or prefers gin – and you’re tired of dragging a pouty plus-one, so it’s easier to skip the whole ordeal?

Here’s the thing: more than half of all meals in the U.S. are eaten solo.

And traveling alone encourages spontaneity. You can veer off the trail to splash your feet in a stream, or pop into a boutique to try on hats – for as long as you wish.

When you are on your own, maybe there’s no one to gaze alongside as the setting sun streaks orange across the sky. Or maybe you’ll turn to a stranger and say “what a beautiful sunset,” in a halting new language – and make a new friend.

Even those in couples relish their time apart. Witness our burgeoning obsessions with girls’ nights out and fine bromances.

Is this a thing?

More and more American adults choose to go it alone. The percentage of “never married” adults over 25 years of age has doubled from one in 10 to one in five since 1960, according to the Pew Research Center. By the time today’s millennials hit their 40s and 50s, one quarter will never have been married. Singles of all ages go out. They spend money (more than their coupled counterparts, studies have shown). And many singles are single by choice.

But the folks setting up two-top tables at restaurants, charging extra for a “single supplement” on a cycling trip or conveying a sad look as they tear your ticket on opening night, are missing out on a seismic social shift.